Works with Google Analytics (GA4)

Know Why Enquiries Changed — Every Week.

A short weekly explanation of what changed, why it changed, and what to do next.

Connects to Google Analytics in under 3 minutes. Read-only.

We never modify your website or tracking.

Some weeks are busy. Some are quiet. And you don’t know why.

You Don’t Need More Analytics.

When enquiries go up or down, you don’t want charts — you want to know what actually caused it.

Too Many Numbers

Complex dashboards often hide the problems they are meant to reveal.

No Clear Reason Why

Knowing visitors are up is useless if you don't know why bookings are down.

"Designed for founders who don't have time to dig through analytics."

A Weekly Explanation of What Changed

We analyse the data and explain what it means.

What changed

We compare your weekly traffic against the visitors who actually show high intent to enquire.

What caused it

We diagnose if a drop is due to missing traffic, broken tracking, or a drop in user intent.

What to focus on next

One clear action aligned with the bottleneck.

Setup in 3 Minutes.

Connect Google Analytics (GA4)

Securely link your Google Analytics account. We only read the metrics needed for conversion understanding.

We identify your main enquiry action

We identify your main enquiry action from your analytics data.

Receive a short weekly explanation every Monday morning

Every Monday at 8:00 AM, you get a clean, text-based weekly explanation of your business performance.

You read one email. You understand your week.

Clear, written insights you can read in under a minute.

What changed
What caused it
What to focus on next

This is the whole product.

✨ PearlScout

Fewer visitors reached your enquiry pages this week

Your website received 320 visits this week, unchanged from last week. Most visitors arrived from Facebook.

15 visitors reached your enquiry pages, around 5% of all visits. While most overall traffic came from Facebook, visitors who reached your enquiry pages more often arrived from Google. Around 13% of these visitors had visited your site before.

2 enquiries were recorded this week.

What this means

Visitor numbers are stable, but a smaller proportion are progressing to the enquiry stage this week.

Over the coming week, consider reviewing the pages where these visitors are arriving to ensure your primary calls-to-action are clear and functioning.

Simple weekly clarity

Founding Member Offer Limited to the first 10 users

Understand

Help us shape the product

£10/mo

Normally £19/mo

One weekly email
Traffic vs Intent diagnosis
Clean data overview
Calm & actionable insights

Understand your business every week.

Connect once — then just read the email.